As one of the founders of Instameal, I’m responsible for handling the user experience aspect of the app, which features the tagline 'You prepare, we cook.' I crafted the complete UX and visual design through multiple iterations, ensuring a seamless and engaging journey from recipe selection to meal preparation. In addition to design, I oversee the app’s social media presence, creating content that resonates with our audience and drives engagement. My hands-on involvement in both user experience and social media has been key in shaping Instameal’s success and user-centric approach.